Selection of promotional items manufacturers meet to anchor the own company or the company in the awareness of the customers or to attract new customers, have been distributed anyway, and giveaways. Usually it involves so-called items, namely to cheap small utensils, which are then printed with the logo of the company. From a promotional catalog can the competent employees choose the right gifts and order directly. In the online version of a promotional catalog can sort by topics of the gifts. This has the advantage that also more expensive and better quality gifts can be chosen for certain customers.

These gifts are not used for customer acquisition but usually, here is resorted on pens, lighters and bottle opener. The benefits of a corporate gifts catalog are obvious: there are only articles to find which are suitable as a giveaway. You must so look no wholesale and is there a range together, make a Promotional so greatly simplifies the work of advertising and customer acquisition catalog. The problem is that most companies give away the same items, which is then only a different logo. However, it hopes that the customers appreciate these small gestures. Whether freebies actually contribute to acquiring customers, not proved however so far, that seems to deter any company however, continued to distribute freebies. Often, catalog meet an advertising article from a promotional even in places where you wouldn’t expect it.

That so-called promoter in pubs appear and distribute things, happens more often. But even at a Carnival parade one is thrown at not only with sweets, but also with these stray articles. They are used especially where one encounters many people. Not found the higher quality promotional items there however. These selected articles from a promotional catalog are intended for people, are already customers or even good customers. Often these goods shall not arbitrarily chosen, but articles are selected from the freebies catalog, are tailored to the customer. This is of course a little research needed, because a deplatziertes is in any case worse than none. Presents you a good customer with a toy for children, this one has but even no children, these little attention is of course totally inappropriate. You select catalog from an advertising article for example, Bicycle accessories, this article should reach someone who actually owns a bicycle and can do something with the gift. The special high-quality gifts for years of customers by the way no longer are printed with a logo and earning gift therefore as only the name”. In the production of Massenwerbeartikeln, you should make sure the producing company on many things. Namely, if a color logo is ordered, this must look exactly so, like the original. And it must match the subject of color. Here the order from a corporate gifts catalog is only appropriate due, unless the company provides also custom designs. But, a rather small company must consider whether worth the effort and the cost of such special orders at all or whether you better go back to the classic giveaway items. Author Bastian Muller

CROWN co-branding SOLUTIONS starts with a challenge to competitors in the prepaid credit / debit cards co-branding market for 2010. Co-branding refers to the creation of an own Kreditkartenprogrammes for companies in their own design, in their corporate colours with your logo on the Prepaidkreditkarten. As reported by a spokesman of the company, be funded starting January 2010 all co-branding programs with 50% of the cost of implementation (set up fees) and various previously extra billable services free of charge included in the new programme offer. The performance contents, so Renate rope Berger, be significantly improved and perfected to extensions, the unique position of the co-branding giants in Europe now more clearly stand out from competitors. Absolute neutral setting up a card Web page, which contains all the necessary information of cards, an online-order order wizard provided in the future without self-promotion by CROWN. So, 100% on the corresponding company minted.

On the other hand, all cards are by default without third-party advertising sent from all over Europe in the entire SEPA zone. “Co-branding should really be a co-branding and not just an advertising medium for the implementers”, so rope Berger. The highlight, however, is the money-transfer function, which allows you to transfer money from card to card in real time. Expensive services such as Western Union are therefore eliminated. Similarly all card accounts, which can be checked online and managed, are equipped with a transfer function, so preserved or charged money via bank transfer and bill payment for example to electricity or phone provider can be used”. Above all of course is co-branding in the company’s own design. Only selected and also writing favourable partner recorded in the future in the reference list Crown, with to ensure the anonymity and uniqueness of the respective brands.

Renate rope Samuel also said that this is a clear distinction to the competitors, who could hardly wait, new success projects to publish to lure new customers who simply do not have. We trust there rather on businesses and companies who know what matters in co-branding. Because not everything is important to offer a wide range of use and it is vital that the individual components such as gears mesh”. CROWN offers two models of co-branding. One for credit cards (prepaid) and one for phone co-Brandingnetze. “Here, it is for example allows the company, even” network provider are to and to be able to let the competitors with their own display name on the phones and crafted their own SIM cards. And that sensation conditions for worldwide calls. All co-branding programs are available at now also in german.