How to increase the effectiveness of ad content? Use the title and description ads the same words as in the key demands. This will greatly increase the attractiveness of your ads, and visitors will be most targets. After all, the ad will contain exactly what the user was searching the web. For each ad you have to write url of the page where information about the advertised product or service. If a visitor who visited via a link from your ad on the page could not immediately find the information he needs, then most likely it will close. Do not force the visitor to search for information and more on your site.
If you do not have a separate page for that goods that you advertise in the contextual ads – Create it, or bookmark the page and let us link in the ad with her. Then the visitor will simply not open the page with a list of all goods and services and open it in the right place. A visitor will certainly appreciate the concern about him and his time and certainly will thank you with your order. Make one ad for each key request. Do not try to cover the entire audience one ad with the general frazami.Krome addition, rules of making effective ads for ppc advertising is somewhat different from those that are placed in newspapers and glue on the message boards. The fact that, in the case contextual advertising under the term "efficiency" refers not only to its appeal.
Your ad should otsevat not trust conversions on it. Therefore, when developing an advertising campaign set the parameters such like the show, geographic targeting (which would not promote the delivery of hot meals at a Moscow restaurant sites Sochi) and restrict advertising sites (search engines, directories, bulletin boards, related sites, blogs, etc.). In many cases it will be useful to stop words. For example, if you sell construction crane, it is advisable to stop the words to "the water", "plumbing", etc. Thus, these simple recommendations will not only give your contextual ads appeal, but also save your advertising budget.