tszentrum Luneburg one the largest and most modern in North Germany that is used by business as well as private customers. Data for the retail segment recorded central system directly with the ADAC which however provides no opportunities for evaluation or for targeted marketing campaigns. There was therefore a need to cover this area with an appropriate software solution. It was obvious that the CRM used already in the business customer segment solution MAXCRM’ was added to a functionality tailored to the needs of the driving safety Centre for retail marketing. This new software solution accesses directly by the ADAC to data provided central system, clean up and consolidate duplicate records and provides even the access to all historical data. This can be graphically evaluated over a data mining function drag & drop as appealing diagram and enabling a precise identification of the target group and the recognition of Cross-selling potentials.

In the next step the user with the marketing is Wizard”comfortable and step by step to its target group and the data for the comprehensibly documented direct marketing led. Another point is the graphical product success evaluation, which provides pristine views of the success of products and marketing activities. MAXCRM the Fahrsicherheitszentrum Luneburg could cover the two different customer segments private and business customer with only one application. Customers also benefit from this solution: get quotes immediately just yet tailored to their interests and information. Detailed information about the MAXCRM software: MAXCRM.com Judith Hinterberger marketplace 14 A-4625 open Wallace Tel.: 07247/50315-0